Similar Search Results

Switching costs in competitive health insurance markets

Lamiraud, Karine - HAL - 2013

In this paper we investigate the possible presence of switching costs when consumers are offered the opportunity to change their basic health insurance provider. We focus on the specific case of Switzerland which implemented a pure form of competition in basic health insurance markets. We...

Persistent link: https://www.econbiz.de/10010898892

L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin

Lessassy, L.; Jolibert, A. - HAL - 2010

L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...

Persistent link: https://www.econbiz.de/10008789376

Bomsel, Olivier - HAL - 2013

the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …

Persistent link: https://www.econbiz.de/10008789455

The Possibility of a Welfare Policy in a World of Emotion-Driven Individuals: A Humean Point of View

Lapidus, André - HAL - 2011

Based on Hume's major philosophical works and on some of his Essays, this paper discusses formally the feasibility, from a Humean point of view, of a welfare policy which would aim at promoting the highest individual happiness whereas individual decisions, like individual happiness, are...

Persistent link: https://www.econbiz.de/10009226838

The hero figure in Business and Cinema

Fournout, Olivier - HAL - 2012

Textbooks and manuals on management suggest that managers are heroes who deal with difficult problems of collective adaptation and change. American films are similarly built on the premise of a hero confronted with extremely difficult situations. What if this hero figure promoted for so long in...

Persistent link: https://www.econbiz.de/10010550433

Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector

Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2013

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...

Persistent link: https://www.econbiz.de/10010898924

How well does brand personality predict brand choice ?

Ambroise, Laure; Ferrandi, Jean-Marc; Merunka, Diwght; … - HAL - 2004

The research proposes a methodology allowing both the construction of a brand personality scale and the test of the … ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and … confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands …

Persistent link: https://www.econbiz.de/10008788845

Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Volle, Pierre; Monnot, Elisa; Reniou, Fanny - HAL - 2009

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...

Persistent link: https://www.econbiz.de/10009368010

Potential effects of psychological reactant consumers on relationships marketing programmes

Darpy, Denis; Prim-Allaz, Isabelle - HAL - 2006

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...

Persistent link: https://www.econbiz.de/10008788901

«FRIENDLY» COMPLAINING BEHAVIORS: TOWARD A RELATIONAL APPROACH

Prim-Allaz, Isabelle; Pras, Bernard - HAL - 1999

The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...

Persistent link: https://www.econbiz.de/10008789426