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Chapuis, Jean Michel - HAL - 2012

This research note discusses the distinction between these two concepts of perceptions of fairness, based on the theory of distributive justice and procedural justice, in order to helps understand consumer behavior. With a sample of 250 tourists in French Polynesia and a structural equation...

Persistent link: https://www.econbiz.de/10011025732

Comment prévenir le "greenwashing" ? L'influence des éléments d'exécution publicitaire

Benoît-Moreau, Florence; Parguel, Béatrice; … - HAL - 2009

greenwashing. Chez les consommateurs experts, aucune des 3 pratiques n'exerce d'influence positive. Chez les nonexperts, seul le …

Persistent link: https://www.econbiz.de/10009393790

Mieux vaut bien faire et le faire dire : Le rôle des notations environnementales dans la régulation du greenwashing

Benoît-Moreau, Florence; Larceneux, Fabrice; Parguel, … - HAL - 2010

développement concomitant de la pratique du greenwashing, qui concernerait en 2009 10% des visuels diffusés selon l'étude ARPP …-ADEME pré-citée. Généralement traduit par " éco-blanchiment " ou " blanchiment écologique d'image ", le terme greenwashing … écologique (Bilan Publicité & Environnement, ARPP-ADEME, 2009). Si la pratique du greenwashing pose aujourd'hui question à la …

Persistent link: https://www.econbiz.de/10009393794

Multiplicity of eco-labels, competition, and the environment

Abderrazak, Chema; Youssef, Adel Ben - HAL - 2009

This article develops a vertical differentiation model to study the competition and environmental effects of multiplicity of eco-labels within a given market. The focus is on the informational content of multiple eco-labels and whether or not they reflect the environmental qualities the labels...

Persistent link: https://www.econbiz.de/10010820733

The power of 'executional greenwashing'. Evidence from the automotive sector

Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2013

regarding 'executional greenwashing'. First, it questions the efficiency of executional elements evoking nature to artificially … consumers form an accurate evaluation of the brand's ecological image and counterbalance this specific type of greenwashing. An … experiment conducted with a representative sample of French consumers reveals the efficiency of greenwashing to mislead consumers …

Persistent link: https://www.econbiz.de/10010820931

Aux frontières de la publicité mensongère : quand les contraintes légales font le lit du greenwashing

Parguel, Béatrice; Benoît-Moreau, Florence; … - HAL - 2012

décuple l'efficacité des éléments d'exécution publicitaires suscitant le greenwashing. Ce papier valide empiriquement cet …

Persistent link: https://www.econbiz.de/10010898996

Altruism in Networks

Bourlès, Renaud; Bramoullé, Yann - HAL - 2013

We provide the first theoretical analysis of altruism in networks. Agents are embedded in a fixed, weighted network and …

Persistent link: https://www.econbiz.de/10010933881

Préferences psychologiques et nouvelle économie politique

Billot, Antoine; Marlats, Chantal - HAL - 2009

First, we present what is called the Theory of Psychological Preferences (altruism, rational reciprocity...) through … collective impact of altruism, social loyalty, intrinsic reciprocity and so forth . …

Persistent link: https://www.econbiz.de/10010930212

Polluting Industrialization

Constant, Karine; Nourry, Carine; Seegmuller, Thomas - HAL - 2011

link with pollution. We develop a simple overlapping generations model with paternalistic altruism according to wealth and …

Persistent link: https://www.econbiz.de/10009325714

Préferences psychologiques et nouvelle économie politique

Billot, Antoine; Marlats, Chantal - HAL - 2009

Persistent link: https://www.econbiz.de/10009325726