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” the team of the exploratory entities face (the strategic issues raised, the purpose of the exploration, the type of … results expected, the time span, the approach) (ii) five activities undertaken within the entities (creativity processes …
Persistent link: https://www.econbiz.de/10008791998
Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to analyze how design contributes to these last process. The point of view we present in this communication assumes that design is based on a specific rational we called creative...
Persistent link: https://www.econbiz.de/10009294616
Textbooks and manuals on management suggest that managers are heroes who deal with difficult problems of collective adaptation and change. American films are similarly built on the premise of a hero confronted with extremely difficult situations. What if this hero figure promoted for so long in...
Persistent link: https://www.econbiz.de/10010550433
Are creative designers doomed to loose in creativity when integrated in NPD processes? While a lot of studies point the … necessity to achieve both creativity and feasibility, it remains hard to make more than a frustrating trade off. Still a new … processes. Based on a comparative experiment, we show that some of these tools enable to break the dilemma between creativity …
Persistent link: https://www.econbiz.de/10010898469
management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and …
Persistent link: https://www.econbiz.de/10010898527
the contribution of creativity in strategic foresight activities through the analysis of a collaborative research led in … partnership with the dedicated team of a global French carmaker. The paper investigates the findings of the literature to …/ in expliciting the benefits of joined creativity and strategic foresight. …
Persistent link: https://www.econbiz.de/10010898732
Are creative designers doomed to loose in creativity when integrated in NPD processes? While a lot of studies point the … necessity to achieve both creativity and feasibility, it remains hard to make more than a frustrating trade off. Still a new … processes. Based on a comparative experiment, we show that some of these tools enable to break the dilemma between creativity …
Persistent link: https://www.econbiz.de/10010898950
L'innovation est désormais un élément très important pour la compétitivité des entreprises. Dans ce cadre, nous nous intéressons à la veille créative et à ses apports potentiels. Ainsi, nous considérons que les objectifs d'une veille créative sont d'identifier des signaux indicateurs...
Persistent link: https://www.econbiz.de/10011025781
Organizations often launch exploration projects (EP) aiming at developing innovative products (or services) by the exploration of new technologies, users, ecosystems or business models. Because a fundamental purpose of any project is to create value, the approach of value management (or value...
Persistent link: https://www.econbiz.de/10011025876
the contribution of creativity in strategic foresight activities through the analysis of a collaborative research led in … partnership with the dedicated team of a global French carmaker. The paper investigates the findings of the literature to …/ in expliciting the benefits of joined creativity and strategic foresight. …
Persistent link: https://www.econbiz.de/10010659991