The dataset "Enqute Mode de Vie des Franais" is the first opportunity to measure the impact of religion and religiosity … individual's religious variables. With Poisson regressions, I show that religiosity is the sole religious variable which …

This article proposes to go beyond the view of consumer religiosity as a stable characteristic. Rather, focusing on … minority cultural settings, this research presents religiosity as a mobilized resource or a constraint the consumer faces in … contextualized impact of religiosity in consumer decision making. The objective of this research is to explore this phenomenon in …