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large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …
Persistent link: https://www.econbiz.de/10010880541
This paper is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies.
Persistent link: https://www.econbiz.de/10005021589
We consider a dynamic version of sender-receiver games, where the sequence of states follows an irreducible Markov chain observed by the sender. Under mild assumptions, we provide a simple characterization of the limit set of equilibrium payoffs, as players become very patient. Under these...
Persistent link: https://www.econbiz.de/10010832956
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …
Persistent link: https://www.econbiz.de/10011078212
communication between twins, and measures of social interactions. …
Persistent link: https://www.econbiz.de/10011031661
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771
further communication of sustainable aquaculture to consumers are deduced. One central result is that consumers were mainly …
Persistent link: https://www.econbiz.de/10011200779