A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to … their personal attitudes about an object (personal associations) but also highly salient associations that do not contribute … to their attitudes toward the object (extrapersonal associations; Olson and Fazio 2004). We conducted three studies with …

The Implicit Association Test and its variants have become pervasive measures of attitudes in a variety of domains and … Fazio (2004) may more accurately detect changes in personal attitudes than the conventional Traditional IAT devised by …