Showing 1 - 10 of 24
This paper is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies.
Persistent link: https://www.econbiz.de/10005021589
. Thus, a more considered understanding of age-associated changes in decision making and choices is required. The authors …'s underlying theoretical model suggests that age-associated changes in cognition, affect, and goals interact to differentiate older … stereotypes about the elderly and then turn to an analysis of age differences in the inputs (cognition, affect, and goals) and …
Persistent link: https://www.econbiz.de/10005011629
The literature from psychology and gerontology suggests that older persons have reduced cognitive abilities, and an increased risk aversion. On this basis, we predict that their decision process will be shrunk, in three manners: a smaller consideration set, a focus on the previous brand (leading...
Persistent link: https://www.econbiz.de/10005011522
-established perfume, rather than a recently introduced one, increases enormously with consumer age. Furthermore, by comparing three … (preferences depend linearly on the length of time the consumer has known the perfume and can be developed at any age) fits better …
Persistent link: https://www.econbiz.de/10005011566
This article applies to microeconomics a classic distinction of the philosophy of language, i.e., that between analytical and synthetic propositions.
Persistent link: https://www.econbiz.de/10005021599
The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.
Persistent link: https://www.econbiz.de/10005021600
Warm-glow refers to other-serving behavior that is valuable for the actor per se, apart from its social implications. We provide axiomatic foundations for warm-glow by viewing it as a form of preference for larger choice sets driven by one's desire for freedom to act selfishly. Specifically, an...
Persistent link: https://www.econbiz.de/10010832969
At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory …
Persistent link: https://www.econbiz.de/10005011505
On average, respondents who give a positive answer to a binary free choice attitude question are NOT more likely, if surveyed again, to respond positively than to response negatively. However, stronger brands obtain more repeated positive answers. Our model shows why these two effects have to...
Persistent link: https://www.econbiz.de/10005011540
This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications. <p> Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute. <p> The main objective of the research...</p></p>
Persistent link: https://www.econbiz.de/10005011548