The current report presents a theoretical and empirical investigation of a pricing method called price bundling and its application in retail banking in Sweden and Finland. <p> <p> Price bundling was found to be an appropriate model for banks since by price bundling it was possible to reduce selling,...</p></p>

Application of price bundling strategies in retail banking in Europe is a report based on an empirical study of price bundling practices in Southern, Central and Northern Europe. The current report defines three core price bundling models that are in one form or another applied by the...