Pura, Minna; Gummerus, Johanna - Hanken Svenska Handelshögskolan - 2007
-service contexts (e.g. self-respect, time to pay, anonymity). The identified value perceptions are grouped into context-related and … content-related value perceptions. Furthermore, we propose that the context-related value perceptions (conditional and … service use context and recognizes situational value-enhancing elements. The results of the study provide insights for further …