Introduction -- Step one: Increase urgency- getting people to say "let's do something" -- Step two: Build guiding teams- finding the right people to make change happen -- Step three: Get the vision right- seeing the future -- Step four: Communicate for buy-in- getting the message right and...

Pt. 1. The change problem and its solution. Transforming organizations : why firms fail -- Successful change and the force that drives it -- pt. 2. The eight-stage process. Establishing a sense of urgency -- Creating the guiding coalition -- Developing the guiding coalition -- Developing a...