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~institution:"Harvard Graduate School of Business Administration"
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Private label strategy : how to meet the store
brand
challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
United we
brand
: how to create a cohesive
brand
that's seen, heard, and remembered
Moser, Mike
-
2003
Persistent link: https://www.econbiz.de/10013549474
Saved in:
3
Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana
;
Britton, Terry
-
2003
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10001717317
Saved in:
4
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
Saved in:
5
Harvard business review on emerging markets
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003683060
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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