The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems...

Pt. 1. The change problem and its solution. Transforming organizations : why firms fail -- Successful change and the force that drives it -- pt. 2. The eight-stage process. Establishing a sense of urgency -- Creating the guiding coalition -- Developing the guiding coalition -- Developing a...

Getting started -- Why have a business plan? -- What's your purpose? -- Who's your audience? -- What information will you need? -- Anatomy of a business plan -- Cover page and table of contents -- Developing the table of contents -- Executive summary -- Formal executive summaries -- Executive...