Getting started -- Why have a business plan? -- What's your purpose? -- Who's your audience? -- What information will you need? -- Anatomy of a business plan -- Cover page and table of contents -- Developing the table of contents -- Executive summary -- Formal executive summaries -- Executive...

The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and...