The tasks as well as the types of co-operatives within an economy have continuouslybeen discussed for nearly two hundred years. Since the days ofOwen, the principles as well as the appearance of co-operatives have beenheavily disputed. This became evident by the controversy between...

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B eCommerce, analysiert die digitalen...