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~institution:"Hochschule für Wirtschaft und Politik"
~language:"deu"
~person:"Tomczak, Torsten"
~person:"Zerres, Michael P."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing
5
Consumer behaviour
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Tomczak, Torsten
Zerres, Michael P.
Zerres, Thomas
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Hochschule für Wirtschaft und Politik
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Sozialökonomische Texte : Diskussionsbeiträge
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ECONIS (ZBW)
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Marketing
in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P.
(
contributor
);
Zerres, Thomas
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000544721
Saved in:
2
Ergebnisbericht des Projektes "
Marketing
in den neuen Bundesländern"
Zerres, Michael P.
(
contributor
);
Zerres, Thomas
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000929523
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