"This book explores the concept of a global industry through case studies, emerging research, and interdisciplinary perspectives applicable to a variety of fields in banking and finance"--Provided by publisher.

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

"This book discusses the implementation of environmentally friendly models in contemporary economies, as well as the development and evolution of such strategies in recent years by focusing on theoretical frameworks, empirical research findings, and key methodologies"--Provided by publisher.