"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Globalization and human resources management: managing the diverse workforce in global organizations / Yasemin Bal, Serdar Bozkurt -- International diversity management: examples from the USA, South Africa, and Norway / Joana Vassilopoulou, Jose Pascal Da Rocha, Cathrine Seierstad, Kurt April,...