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~institution:"IGI Global"
~institution:"Nomos Verlagsgesellschaft"
~institution:"Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft"
~institution:"Springer Gabler <Firma>"
~person:"Gärtner, Robert Henrik"
~subject:"Unternehmen"
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
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2014
Persistent link: https://www.econbiz.de/10010482550
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