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~institution:"IGI Global"
~institution:"OECD / Directorate for Science, Technology and Industry / Ad Hoc Group of Government Experts on Science, Technology and Competitiveness"
~institution:"Verlag Dr. Kovač"
~person:"Nowack, Christian"
~subject:"Innovationsdiffusion"
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Innovationen im Strukturwandel...
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Innovationsdiffusion
Außendienst
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B-to-B-Marketing
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Business-to-Business-Marketing
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Business-to-business marketing
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Deutschland
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Electrical goods trade
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Elektrohandel
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Nowack, Christian
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IGI Global
OECD / Directorate for Science, Technology and Industry / Ad Hoc Group of Government Experts on Science, Technology and Competitiveness
Verlag Dr. Kovač
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
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2016
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