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Cases on worldwide e-commerce : theory in action
Raisinghani, Mahesh Sukhdev (contributor) - 2010
situations and challenges for a world in which IT is no longer restricted by corporate walls. …
Persistent link: https://www.econbiz.de/10011725881
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Analyzing the cultural diversity of consumers in the global marketplace
Crespo-Almendros, Esmeralda (ed.);  … - 2015
Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...
Persistent link: https://www.econbiz.de/10011728208
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Handbook of research on global information technology management in the digital economy
Raisinghani, Mahesh Sukhdev (contributor) - 2008
of the world. Whether through offshore relationships, global support or application development programs, or linking …
Persistent link: https://www.econbiz.de/10011728911