Simoes, Dora (ed.); Barbosa, Belem (ed.); Filipe, Sandra (ed.) - 2018
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the … implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- … of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application …
