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1. E-consumer behaviour / M. Bourlakis, S. Papagiannidis, Helen Fox -- 2. Putting the human back into e-business / Khalid Aldiri, Dave Hobbs, Rami Qahwaji -- 3. The driving forces of customer loyalty / T. Cheng, L. Lai, A. Yeung -- 4. E-business decision making by agreement / William Tastle,...
Persistent link: https://www.econbiz.de/10011726731
-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research …
Persistent link: https://www.econbiz.de/10011726998
is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research …
Persistent link: https://www.econbiz.de/10011727251
"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...
Persistent link: https://www.econbiz.de/10011726011