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~institution:"IGI Global"
~institution:"Springer-Verlag GmbH"
~person:"Lee, Ook"
~subject:"E-commerce"
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Internet marketing research :
theory
and practice
Lee, Ook
(
contributor
)
-
2001
. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The
Theory
Behind the Role of Leverage and the …
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