1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book offers a fresh, comprehensive dialogue on issues that occur between the public management and information technology domains, with its focus on political issues and their effects on the larger public sector"--Provided by publisher.