"This book is a comprehensive collection that provides aspects of assessment in virtual worlds combined with lessons learned from critical reflection, including case studies presenting successes, challenges, and innovations to be utilized as a framework for practitioners and researchers to base...

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

1. Ethical practices and implications in distance education: an introduction / Ugur Demiray, Ramesh C. Sharma -- 2. Ethical conundrums in distance education partnerships / Michael F. Beaudoin -- 3. Ethics in interactions in distance education / Paul Kawachi -- 4. Ethics in the ambit of distance...