"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.

"This book is a unique compilation of the most recent research done by higher education professionals in the areas of policy, governance, technology, marketing, and leadership development, highlighting the most important strategies and policies for professionals, policy makers, administrators,...

"The collection of cases in the book analyzes and evaluates how organizations and institutions of learning in the developing and developed world are adapting to technology enhanced learning environments and exploring transnational collaborative opportunities"--Provided by publisher.

"This book offers a fresh, comprehensive dialogue on issues that occur between the public management and information technology domains, with its focus on political issues and their effects on the larger public sector"--Provided by publisher.