1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

1. Ethical practices and implications in distance education: an introduction / Ugur Demiray, Ramesh C. Sharma -- 2. Ethical conundrums in distance education partnerships / Michael F. Beaudoin -- 3. Ethics in interactions in distance education / Paul Kawachi -- 4. Ethics in the ambit of distance...

"This book explains the principles and methodologies for crafting and executing a successful business-aligned IT strategy - an integrated end-to-end process from business strategy to value delivery"--Provided by publisher.

This book combines knowledge management with other subject areas within the management information systems field using contingent approaches to linking knowledge management to other IT management topics and its uses.