"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

"This book offers solutions, best practices, and case studies on information management on a global scale among developed, developing, and emerging nations, including discussions of organizational and managerial implications"--Provided by publisher.

"This collection compiles research in all areas of the global information domain. It examines culture in information systems, IT in developing countries, global e-business, and the worldwide information society, providing critical knowledge to fuel the future work of researchers, academicians...

"This book offers perspectives on international information management with particular emphasis on the strategies for the implementation and application of information technology in developed and developing countries"--Provided by publisher.

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...