"This book emphasizes how organizations enable both businesses and IT people to execute their responsibilities in support of business/IT alignment and the creation of business value from IT enabled corporation investments"--Provided by publisher.

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

1. Ethical practices and implications in distance education: an introduction / Ugur Demiray, Ramesh C. Sharma -- 2. Ethical conundrums in distance education partnerships / Michael F. Beaudoin -- 3. Ethics in interactions in distance education / Paul Kawachi -- 4. Ethics in the ambit of distance...

The evaluation of IT and its business value are recently the subject of many academic and business discussions, as business managers, management consultants and researchers regularly question whether and how the contribution of IT to business performance can be evaluated effectively. Investments...

The evaluation of information technology and its business value are the subjects of many academic and business discussions. Investments in IT are growing extensively and business managers worry whether the benefits derived might not be as high as expected. This phenomenon is often called the IT...