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Introduction: why the gender divide in computer games is an important and timely issue -- The computer game industry, market, and culture -- Games and society: can games make a better world? -- Play preferences and the gendering of gaming -- Representation, image, and identity -- Game workers...
Persistent link: https://www.econbiz.de/10011727842
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...
Persistent link: https://www.econbiz.de/10011726956
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728180