1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

"This book provides a comprehensive look at the development of actor-network theory itself, as well as case studies of its use to assist in the explanation of various socio-technical phenomena"--Provided by publisher.

"This book unites research on the development of techniques and methodologies to improve the performance of power systems, energy planning and environments, controllers and robotics, operation research, and modern artificial computational intelligent techniques"-- Provided by publisher.

"This book provides high quality, effective approaches to design, develop, maintain, evaluate, and benchmark adaptive and dependable systems that are built to sustain quality of service and experience despite the occurrence of potentially significant and sudden changes or failures in their...

"This book presents comprehensive research on the implementation of organizational and end user computing initiatives to further understand this discipline and its related fields"--Provided by publisher.

"This book presents a collection of knowledge on the developments and approaches of mobile educational technology, bringing together points of view from both technological and pedagogical practices"--Provided by publisher.

Innovative or indefensible? an empirical assessment of patenting within standard setting / Anne Layne-Farrar -- Assessing the link between standards and patents / Anne Layne-Farrar, A. Jorge Padilla -- Interpreting and enforcing the voluntary FRAND commitment / Roger G. Brooks, Damien Geradin --...

Modeling Applications and Theoretical Innovations in Interdisciplinary Evolutionary Computation provides comprehensive research on emerging theories and its aspects on intelligent computation. The book focuses particularly on breaking trends in evolutionary computing, algorithms, and programming.