Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer …
