In order to effectively use games in the classroom, teachers and parents need to agree on games' positive functions toward students' learning, decide and select good educational games relevant to content and tasks in the classroom, and disseminate their acquired knowledge into the teaching...

"This book introduces the development and application of game technologies for health-related serious games, providing cutting edge research from academia and industry, informing readers about the current and future advances in the area"--Provided by publisher.

"This book explains how digital environments can easily become familiar and beneficial for educational and professional development, with the implementation of games into various aspects of our environment"--Provided by publisher.

"This book examines modern artificial intelligence to display how it may be applied to computer games. It spans the divide that exists between the academic research community working with advanced artificial intelligence and the games programming community which must create and release new and...

Introduction: why the gender divide in computer games is an important and timely issue -- The computer game industry, market, and culture -- Games and society: can games make a better world? -- Play preferences and the gendering of gaming -- Representation, image, and identity -- Game workers...

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher