1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

Engendered workplace segregation: work is still essentially a male domain -- Male dominated industries: jobs for the boys -- The computer games industry: new industry, same old issues -- Self, career, and gender issues: a complex interplay of internal/external factors -- Stereotype, attitudes,...

"This book addresses the various systems in place for collaborative e-research and how these practices serve to enhance the quality of research across disciplines, covering new networks available through social media as well as traditional methods such as mailing lists and forums"--Provided by...

Linking the popularity of online trading with consumers' concerns for reputation and identity theft / Alan D. Smith -- Antecedents of security pillars in e-commerce applications / Amin A. Shaqrah -- A novel dynamic noise-dependent probabilistic algorithm for route discovery in MANETs / Hussein...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.

This book considers transformations within the context of computing science and information science, as they are essential in changing organizations. It not only considers transformations of structured models, rather, the transformation of instances (i.e. the actual contents of those structures)...

With the increasing popularity of the Internet, electronic commerce, and enterprise applications, this book has been developed to focus on Unified Modeling Language (UML), Unified Process (UP) and other information modeling methods and methodologies, and involves conceptual, theoretical,...

This book provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common...