1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

Engendered workplace segregation: work is still essentially a male domain -- Male dominated industries: jobs for the boys -- The computer games industry: new industry, same old issues -- Self, career, and gender issues: a complex interplay of internal/external factors -- Stereotype, attitudes,...

"This book addresses the various systems in place for collaborative e-research and how these practices serve to enhance the quality of research across disciplines, covering new networks available through social media as well as traditional methods such as mailing lists and forums"--Provided by...

Educational institutions across the globe have begun to place value on the technology of assessment instruments as they reflect what is valued in learning and deemed worthy of measurement. This publication combines in-depth, multi-disciplinary research in learning assessment to provide a fresh...

Games and gaming have always been an important part of society and culture. Within the last 35 years, due to numerous technology innovations, electronic games in many formats have not only become ubiquitous in everyday recreational life but have also permeated many professional fields and...

Section 2. Telecommunications Industry -- 7. Analyzing the Disruptive Potential in the Telecommunications Industry -- 8. Convergence of the Internet and Telecommunications -- 9. International Internet Interconnection Service in Asia-Pacific Region -- 10. A Techno-Economic Analysis of Mobile...

Many factors contribute to the way people view and use information, including task requirements, organizational settings, and personality characteristics. Today it is generally accepted that people are an integral element of an information system. System development methodologies include various...

In today's world, widespread change in business and technology creates a dynamic and chaotic work environment, pushing intelligent use of information communication technologies (ICTs) to succeed. This book informs today's business managers of important ICT strategy in changing business...

"This collection meets these research challenges; compiling breaking research in the pivotal areas of social adaptation to information technology. It covers ad-hoc networks, collaborative environments, e-governance, and urban information systems, case studies, empirical analysis, and conceptual...