"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

"This book provides an advanced, state-of-the-art understanding of the links between the knowledge assets dynamics and the business value creation, focusing on the theory, models, approaches, methodologies, tools and techniques for measuring and managing organizational knowledge assets dynamics...

"This book provides an overview of theoretical and empirical research on knowledge management generation in the Web 2.0 age, highlighting knowledge management evolution with a global focus and investigating the impact knowledge management 2.0 has on business models, enterprise governance and...

"In today's networked societies, a key factor of the social and economic success is the capability to exchange, transfer, and share knowledge. This book provides research on the topic providing a foundation of an emerging and multidisciplinary field"--Provided by publisher.

Case Studies in Knowledge Management provides case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational...

This book brings together high quality concepts closely related to organizational learning, knowledge workers, intellectual capital, virtual teams and will include the methodologies, systems and approaches needed to create and manager knowledge-based organizations of the 21st Century.

"This book explores the process of knowledge formation and how humans generate complex constructs from their sensorial inputs. It also describes how we store and utilize this complex knowledge in organizational and technological systems that allow us to communicate, generate and manage social...

In the new millennium, the competence of most organizations will depend on innovative deployment of new technologies for effectively managing knowledge networks for organizational performance. Many such "virtual" organizations using information and knowledge as their fundamental bases are...