Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and … logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9 …. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges …

Decision support fundamentals -- Mathematical preliminaries -- Preferences-based performance measurement models … -- Elements of utility theory -- Elements of stochastic programming -- Stochastic utility evaluation -- A Preferences … function, and control design of complex cultivation process -- Personalized e-learning systems -- Decision support in bird …

"This book presents a collection of the latest research in decision management support systems and applies those … systems engineering for the development of decision making support systems (DMSS): an analysis of system development … decision-making support systems / Manuel Mora ... [et al.] -- Ontology engineering the "whats," "whys," and "hows" of data …

Hangai -- 9. Distance learning in business aviation industry : lessons learned and implications for theory and practice …