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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for … Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline …
Persistent link: https://www.econbiz.de/10011727376
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A … Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to …
Persistent link: https://www.econbiz.de/10011728238
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising …"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …
Persistent link: https://www.econbiz.de/10011728180
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From government to e-governance : public administration in the digital age
Ehsan, Mohammad (contributor);  … - 2013
, Jong Sou Park -- Marketing e-government to citizens / María de Miguel Molina, Carlos Ripoll Soler -- Alignment of IT …
Persistent link: https://www.econbiz.de/10011727483
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The Semantic Web for knowledge and data management : technologies and practices
Ma, Zongmin (contributor); Wang, Huaiqing (contributor) - 2009
"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726654
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Transformation of knowledge, information and data : theory and applications
Bommel, Patrick van (contributor) - 2005
This book considers transformations within the context of computing science and information science, as they are essential in changing organizations. It not only considers transformations of structured models, rather, the transformation of instances (i.e. the actual contents of those structures)...
Persistent link: https://www.econbiz.de/10011726659
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UML and the unified process
Favre, Liliana (contributor) - 2003
With the increasing popularity of the Internet, electronic commerce, and enterprise applications, this book has been developed to focus on Unified Modeling Language (UML), Unified Process (UP) and other information modeling methods and methodologies, and involves conceptual, theoretical,...
Persistent link: https://www.econbiz.de/10011726666