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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
Chen, Te Fu (contributor) - 2011
"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726993
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Social e-enterprise : value creation through ICT
Torres-Coronas, Teresa (contributor);  … - 2013
Social and solidarity economy web information systems: state of the art / Mariana Curado Malta, Ana Alice Baptista -- Business intelligence tools for social e-enterprises / Jorge Bernardino -- Appreciating rapid technology integration in creating value in enterprises / Mambo G. Mupepi, Sylvia C....
Persistent link: https://www.econbiz.de/10011727633
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ICT management in non-profit organizations
Ariza Montes, José Antonio (ed.);  … - 2014
"This book explores the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector, discussing how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728002
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Cases on strategic social media utilization in the nonprofit sector
Asencio, Hugo (ed.); Sun, Rui (ed.) - 2015
nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey …
Persistent link: https://www.econbiz.de/10011728193
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The Semantic Web for knowledge and data management : technologies and practices
Ma, Zongmin (contributor); Wang, Huaiqing (contributor) - 2009
"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726654
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Transformation of knowledge, information and data : theory and applications
Bommel, Patrick van (contributor) - 2005
This book considers transformations within the context of computing science and information science, as they are essential in changing organizations. It not only considers transformations of structured models, rather, the transformation of instances (i.e. the actual contents of those structures)...
Persistent link: https://www.econbiz.de/10011726659
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UML and the unified process
Favre, Liliana (contributor) - 2003
With the increasing popularity of the Internet, electronic commerce, and enterprise applications, this book has been developed to focus on Unified Modeling Language (UML), Unified Process (UP) and other information modeling methods and methodologies, and involves conceptual, theoretical,...
Persistent link: https://www.econbiz.de/10011726666
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Unwired business : cases in mobile business
Barnes, Stuart (contributor);  … - 2006
/ Tawfik Jelassi, Albrecht Enders -- Key Issues in Mobile Marketing: Permission and Acceptance / Stuart J. Barnes, Eusebio … Scornavacca -- Consumer Perceptions and Attitudes Towards Mobile Marketing / Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca …
Persistent link: https://www.econbiz.de/10011726669