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Consumption culture in Europe : insight into the beverage industry
Santos, Carmen R.. (contributor) - 2013
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727643
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Handbook of research on effective marketing in contemporary globalism
Christiansen, Bryan (ed.); Yildiz, Salih (ed.);  … - 2014
through knowledge management: the critical role of internal marketing / Craig Hume, Margee Hume -- Transcultural understanding … / Angelo A. Camillo, Loredana Di Pietro -- Advancing theory in export performance as a strategy to boost export growth in … management in contemporary globalism: e-commerce development in China and its implication for business / Jianli Hu, Joan Marques …
Persistent link: https://www.econbiz.de/10011728057
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
Rishi, Bikramjit (ed.) - 2015
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728182
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Analyzing the cultural diversity of consumers in the global marketplace
Crespo-Almendros, Esmeralda (ed.);  … - 2015
Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...
Persistent link: https://www.econbiz.de/10011728208
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Inter-organizational information systems and business management : theories for researchers
Vaidya, Kishor (contributor) - 2012
-organizational systems: theory and selected examples in supply management / Michael Essig and Raphael Boerner -- 5. Trust and transaction …1. Evolution of inter-organizational information systems on long timescales: a practice theory approach / Kai Reimers … resistance theory in public electronic procurement / Kishor Vaidya ... [et al.] -- 3. Theoretical foundations of inter …
Persistent link: https://www.econbiz.de/10011727121
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Business enterprise, process, and technology management : models and applications
Zhao, J. Leon (contributor); Lee, Jae Kyu (contributor);  … - 2012
enable advanced business process management in various enterprises"--Provided by publisher. …1. Business-oriented process management / Ming-Chien Shan -- 2. Business process portfolio management: a strategic …. Building semantic business process space for agile and efficient business processes management: ontology-based approach …
Persistent link: https://www.econbiz.de/10011727352
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Managing information resources and technology : emerging applications and theories
Khosrowpour, Mehdi (contributor) - 2013
-- Antecedents to job success in business process management: a comparison of two models / Richard J. Goeke, Yvonne L. Antonucci …-Jang Jih -- Success of public knowledge management in the light of the Rossian ethics / Mehdi Shami Zanjani, Hossein Dabbagh … neglected human factor for information security management / Xin (Robert) Luo ... [et al.] -- A decision table for the cloud …
Persistent link: https://www.econbiz.de/10011727700
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Cases on information technology planning, design and implementation
Khosrowpour, Mehdi (contributor) - 2006
-Oriented Technology Planning and Management Process / James I. Penrod, Ann F. Harbor -- Chapter V. Development of an Information Kiosk for …
Persistent link: https://www.econbiz.de/10011725872
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Selected readings on information technology management : contemporary issues
Kelley, George (contributor) - 2009
the management and utilization of information technology. Containing over 30 chapters from authors across the globe, these … selected readings in areas such as information systems, knowledge management, and IT governance depict the most relevant and …Developing a Basis for Global Reciprocity: Negotiating Between the Many Standards for Project Management / Lynn …
Persistent link: https://www.econbiz.de/10011726547
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …
Persistent link: https://www.econbiz.de/10011728238