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Information communication technologies and globalization of retailing applications
Rajagopal - 2009
Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal … -- Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal … / Rajagopal -- Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas -- Dynamics of buyer …
Persistent link: https://www.econbiz.de/10011726248
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Systems thinking and process dynamics for marketing systems : technologies and applications for decision management
Rajagopal - 2012
"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727381
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769
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Understanding consumer behavior and consumption experience
Rajagopal; Castaño, Raquel - 2015
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...
Persistent link: https://www.econbiz.de/10011728988