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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728238
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Actor-network theory and technology innovation : advancements and new concepts
Tatnall, Arthur (contributor) - 2011
"This book provides a comprehensive look at the development of actor-network theory itself, as well as case studies of … actor network theory / Lorna Uden, Janet Francis -- 3. The need for rich theory to realize the vision of healthcare network … actor network theory and its implication on ICT research / Amany Elbanna -- 10. Linux kernel developers embracing authors …
Persistent link: https://www.econbiz.de/10011727033
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Technological innovations in adaptive and dependable systems : advancing models and concepts
De Florio, Vincenzo (contributor) - 2012
"This book provides high quality, effective approaches to design, develop, maintain, evaluate, and benchmark adaptive and dependable systems that are built to sustain quality of service and experience despite the occurrence of potentially significant and sudden changes or failures in their...
Persistent link: https://www.econbiz.de/10011727345
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Innovations in mobile educational technologies and applications
Parsons, David (contributor) - 2013
"This book presents a collection of knowledge on the developments and approaches of mobile educational technology, bringing together points of view from both technological and pedagogical practices"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727549
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Innovations in organizational IT specification and standards development
Jakobs, Kai (contributor) - 2013
Innovative or indefensible? an empirical assessment of patenting within standard setting / Anne Layne-Farrar -- Assessing the link between standards and patents / Anne Layne-Farrar, A. Jorge Padilla -- Interpreting and enforcing the voluntary FRAND commitment / Roger G. Brooks, Damien Geradin --...
Persistent link: https://www.econbiz.de/10011727557
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Multimedia networking : technology, management, and applications
Syed, Mahbubur Rahman (contributor) - 2002
In recent years rapid Internet growth has pushed the development of new multimedia applications in all aspects of life such as entertainment, communication, collaborative work and electronic commerce. Future applications will make use of different technologies like voice, data and video, but in...
Persistent link: https://www.econbiz.de/10011726455
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Principle concepts of technology and innovation management : critical research models
Friedman, Robert S.. - 2009
"This book is a reference guide to the theory and research supporting the field of Technology and Innovation Management …
Persistent link: https://www.econbiz.de/10011726512
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Quality innovation : knowledge, theory, and practices
Al-Hakim, Latif (ed.); Jin, Chen (ed.) - 2014
"This book presents a compilation of recent theoretical frameworks, case studies, and empirical research findings in the area of quality innovation, highlighting the theories, strategies, and potential concerns for organizations engaged in change management designed to address stakeholders'...
Persistent link: https://www.econbiz.de/10011727895
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Innovative strategies and approaches for end-user computing advancements
Dwivedi, Ashish N. (contributor); Clarke, Steve (contributor) - 2013
"This book presents comprehensive research on the implementation of organizational and end user computing initiatives to further understand this discipline and its related fields"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727523
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979