"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

This book discusses the organizational implications of technological growth and advancement at an international level. Selections investigate within- and cross-cultural research, offshoring and outsourcing, and strategic decisions organizations make to succeed in a global environment--Provided...

This book provides eclectic accounts of case studies in different contexts of e-learning. This advanced publication provides critical insights for practitioners and executives concerned with the management of knowledge, information, and organizational development in various types of work...

1. Trick e-business / Paul Taylor -- 2. The eonomic and social impact of electronic commerce in developing countries / Roberto Vinaja -- 3. Adverse effects of e-commerce / Sushil Sharma, Jatinder Gupta -- 4. The emerging need for E-Commerce Accepted Practice (ECAP) / G. Erwin, S. Singh -- 5. The...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

This book challenges scholars and researchers to answer questions such as: How can game design be improved to foster ethical thinking and discourse? What are the theories and methodologies that will help us understand, model, and assess ethical thinking in games? How do we use games in...