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Internet marketing research : theory and practice
Lee, Ook (contributor) - 2001
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...
Persistent link: https://www.econbiz.de/10011726335
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Consumption culture in Europe : insight into the beverage industry
Santos, Carmen R.. (contributor) - 2013
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727643
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728091
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Best practices and conceptual innovations in information resources management : utilizing technologies to enable global progressions
Khosrowpour, Mehdi (contributor) - 2009
Finnegan -- 8. Information and Knowledge Perspectives in Systems Engineering and Management for Innovation and Productivity … Integrated Model / C. Ranganathan, Sanjeev Jha -- 13. Information Technology Industry Dynamics: Impact of Disruptive Innovation …
Persistent link: https://www.econbiz.de/10011725839
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Complex data warehousing and knowledge discovery for advanced retrieval development : innovative methods and applications
Nguyen, Tho Manh (contributor) - 2010
This book provides a comprehensive analysis on current issues and trends in retrieval expansion. Containing research from leading international experts, this book presents future challenges and opportunities in the field valuable to academicians, researchers, and practitioners.
Persistent link: https://www.econbiz.de/10011725903
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E-health systems diffusion and use : the innovation, the user and the Use IT model
Spil, Ton A. M.. - 2006
User acceptance and diffusion of innovations summarized -- Predicting internet use -- Understanding physician use of online systems -- Computer and stress in social and healthcare industries -- The UTAUQ questionnaire items -- Information systems success theoretical framework -- The dynamics of...
Persistent link: https://www.econbiz.de/10011726033
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Handbook of research on digital information technologies : innovations, methods, and ethical issues
Hansson, Thomas (contributor) - 2008
, Anna Åkerfeldt -- Communication and relation building in social systems / Thomas Hansson -- Human factors and innovation …
Persistent link: https://www.econbiz.de/10011726166
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Principle concepts of technology and innovation management : critical research models
Friedman, Robert S.. - 2009
"This book is a reference guide to the theory and research supporting the field of Technology and Innovation Management …1. Introduction to the field of technology innovation management -- 2. R&D process models -- 3. Technology development … and innovative practice -- 4. Social influence and human interaction with technology -- 5. Diffusion and innovation : an …
Persistent link: https://www.econbiz.de/10011726512
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Fourth-generation wireless networks : applications and innovations
Adibi, Sasan (contributor); Mobasher, Amin (contributor);  … - 2010
This book presents a vision for the coming years in terms of emerging fourth generation (4G) wireless technology trends and best practices. It explores the resulting challenges and technical opportunities that will arise in creating and delivering 4G networks for the emerging applications and...
Persistent link: https://www.econbiz.de/10011726740
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Industrial informatics design, use, and innovation : perspectives and services
Lund, Andreas (contributor); Wiberg, Mikael (contributor);  … - 2010
-- Industrial Informatics and the Ecology of Innovation / Per Levén -- Making IT Visible / Katrin Jonsson -- Interactive …
Persistent link: https://www.econbiz.de/10011726834