"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book provides a design perspective on how the identified social issues can be solved through a design mentality. It comprises all design disciplines, such as industrial design, environmental design, interior design, fashion design and graphic design, to promote a sustainable lifestyle"--

"This book explores the latest development of optimization techniques. It shows the application of optimization in new fields such as big data, artificial intelligence, etc. The application of hybrid optimization techniques and stochastic optimization are explored"--

"This book is devoted to recent developments, reviews and tutorials of decision making or optimization under uncertainty. Different models ranging from stochastic to grey and their connection will be outlines with highlighting possible future works along with applications on real case problems"--

"This book presents the most recent state-of-the-art theories, methods and techniques in various aspects of mobile computing and communications across engineering, business and organizational perspectives. It gives insights on the recent advancements in various aspects of mobile computing and...

"This book explores new ideas and research findings related to psychological aspects and serves as a vehicle for promoting techniques and methodologies derived from rigorous research and practices that use psychological and cognitive principles to design and develop cyber learning"--