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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
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The Semantic Web for knowledge and data management : technologies and practices
Ma, Zongmin (contributor); Wang, Huaiqing (contributor) - 2009
"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726654
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Transformation of knowledge, information and data : theory and applications
Bommel, Patrick van (contributor) - 2005
This book considers transformations within the context of computing science and information science, as they are essential in changing organizations. It not only considers transformations of structured models, rather, the transformation of instances (i.e. the actual contents of those structures)...
Persistent link: https://www.econbiz.de/10011726659
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UML and the unified process
Favre, Liliana (contributor) - 2003
With the increasing popularity of the Internet, electronic commerce, and enterprise applications, this book has been developed to focus on Unified Modeling Language (UML), Unified Process (UP) and other information modeling methods and methodologies, and involves conceptual, theoretical,...
Persistent link: https://www.econbiz.de/10011726666
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Unwired business : cases in mobile business
Barnes, Stuart (contributor);  … - 2006
-- Barcode Applications for M-Business / Eusebio Scornavacca, Stuart J. Barnes -- Mobile Advertising: A European Perspective …
Persistent link: https://www.econbiz.de/10011726669
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Virtual technologies : concepts, methodologies, tools and applications
Kisielnicki, Jerzy (contributor) - 2008
This book includes the most encompassing research of the concepts and realities involved in the field of virtual communities and technologies. A ground-breaking, multi-volume compendium of 167 chapters from a global pool of more than 350 experts, it presents an in-depth analysis of the...
Persistent link: https://www.econbiz.de/10011726687
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Web-based education : learning from experience
Aggarwal, Anil (contributor) - 2003
During the past two decades, telecommunication and Web-enabled technologies have combined to create a new field of knowledge known as 'Web-Based Learning and Teaching Technologies'. The main objective of this book is to learn from faculty experiences gained while implementing and utilizing these...
Persistent link: https://www.econbiz.de/10011726704