"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market...

The technologies in data mining have been applied to bioinformatics research in the past few years with success, but more research in this field is necessary. While tremendous progress has been made over the years, many of the fundamental challenges in bioinformatics are still open. Data mining...

"This book investigates the latest developments in nature-influenced technologies, offering an in-depth analysis of such advances as cryptographic solutions based on cell division, the creation and manipulation of biological computers, and particle swarm optimization techniques"--Provided by...

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book explores problems related to the five "Vs" of big data, technological issues, as well as big data analytics applications. It also covers how data must be extracted, grouped, organized, aggregated and correlated with methods and techniques such as data integration (ETL), data...

"This book focuses on application of nature-inspired algorithms for handling issues and challenges posed by big data in diverse environments. It highlights the usability and performance measures of these techniques in dealing with data related problems of emerging areas. It also explore the role...

"This book covers the key topics of opinion mining and sentiment analysis. It includes future trends and research directions related to opinion supervised and unsupervised approaches for opinion mining, machine learning techniques, deep learning and opinion spam detection. The book also includes...

The Internet is already more widely deployed than any other computing system in history and continues to grow rapidly. New technologies, including high speed wide area network and improved software support for distribution, promise to make the Internet much more useful for general purpose...