"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

"This book addresses ICT assessment in universities, student satisfaction in management information system programs, factors that impact the successful implementation of a laptop program, student learning and electronic portfolios, and strategic planning for e-learning. It provides innovative...

Adaptive Technologies and Business Integration: Social, Managerial and Organizational Dimensions provides an authoritative review of both intra-organizational and inter-organizational aspects in business integration, including: managerial and organizational integration, social integration, and...

Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of...

"This book investigates the technology of ubiquitous computing, emerging applications and services, and social issues vital for the successful deployment of a ubiquitous computing application. Providing high quality, authoritative content on such topics as device design, wireless communication,...

"This book provides a comprehensive analysis of issues related to agent design, implementation, integration, deployment, evaluation, and business value; it presents research results and application of agents and other intelligent information technologies in various domains. It offers intelligent...

"This book provides an estimable global view of the most up-to-date research on the strategies, applications, practice, and implications of complex adaptive systems, to better understand the various critical systems that surround human life. Researchers will find this book an indispensable...