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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
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Adaptable and adaptive hypermedia systems
Chen, Sherry Y. (contributor);  … - 2005
Hypermedia systems may be one of the most significant contributions to the Internet in recent years. This powerful new technology has revolutionized the delivery of e-content through the Internet. However, as the needs of users have changed, the hypermedia systems themselves have also changed....
Persistent link: https://www.econbiz.de/10011725746
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Adapting information and communication technologies for effective education
Tomei, Lawrence A. (contributor) - 2008
"This book addresses ICT assessment in universities, student satisfaction in management information system programs, factors that impact the successful implementation of a laptop program, student learning and electronic portfolios, and strategic planning for e-learning. It provides innovative...
Persistent link: https://www.econbiz.de/10011725747
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Adaptive evolutionary information systems
Patel, Nandish V. - 2003
Adaptive and evolutionary information systems enable both developers and users to change systems functionality. Such systems are required because of the changing nature of users' requirements. This is a critical area of research and practice for businesses that have to ensure that their...
Persistent link: https://www.econbiz.de/10011725748
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Advanced data mining technologies in bioinformatics
Hsu, Hui-Huang (contributor) - 2006
The technologies in data mining have been applied to bioinformatics research in the past few years with success, but more research in this field is necessary. While tremendous progress has been made over the years, many of the fundamental challenges in bioinformatics are still open. Data mining...
Persistent link: https://www.econbiz.de/10011725752
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Advances in computer-supported learning
Brasileiro, Francisco Vilar (contributor);  … - 2007
"This book clarifies the new technologies, applications, and research in computer-supported learning. It helps students, teachers, and researchers gain a larger understanding of this field and the trends that are driving computer-supported learning forward"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011725782
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Advances in security and payment methods for mobile commerce
Kou, Weidong (contributor); Lee, Chung-Wei (contributor) - 2005
covers research and development results of lasting significance in the theory, design, implementation, analysis, and …
Persistent link: https://www.econbiz.de/10011725793