"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

Progress in ubiquitous computing, social networking, medical informatics and IT technologies has resulted in a new generation of healthcare systems. This book provides insight into the various trends, innovations, and organizational challenges of contemporary ubiquitous health and medical...

Healthcare systems are now experiencing a variety of challenges with the integration of mobile and ubiquitous technology. This book provides an international perspective on the benefits of mobile health technology and describes examples and applications implemented in global healthcare. This...

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

The studies in this book use non-traditional, exploratory data analysis and data mining tools to examine health outcomes, finding patterns and trends in observational data. This book is ideal for the next generation of data mining practitioners--Provided by publisher.

"This book discusses the benefits that can be gained from the interactions between health, education, and socioeconomic areas, particularly providing a regional focus on the Southern Mediterranean, Middle Eastern, and Arab economies"--Provided by publisher.

"This book is designed to introduce a community health group to the potential of using a Geographic Information System to improve birth outcomes. It provides an overview of why geography is important in the investigation of health, the importance of the main components of a GIS, how important...

My click is my bond: the role of contracts, social proof, and gamification for sysops to reduce pseudo-activism and internet trolling / Jonathan Bishop -- Cognitive load and empathy in serious games: a conceptual framework / Wen-Hao David Huang, Sharon Y. Tettegah -- What's in a game?: the...