"This book discusses the variety of information systems and how it can improve project management and, likewise, how project management can affect the growth of information systems"--Provided by publisher.

1. Outsourcing opportunities -- 2. Theoretical foundations -- 3. Critical success factors -- 4. Value configurations -- 5. Maturity in outsourcing relationships -- 6. Costs, benefits, and risks -- 7. Knowledge transfer -- 8. Outsourcing performance -- 9. Outsourcing governance -- 10. Case study...

"This book targets business managers, IT managers, business students and researchers and will enable its readers to systematically, effectively and consistently measure the value of Information Technology"--Provided by publisher.

1. Today's IT environment -- 2. Critical success factors for IT projects -- 3. Project selection and initiation -- 4. The project management discipline -- 5. The software engineering discipline -- 6. Project overall planning -- 7. Developing the schedule and cost plan -- 8. Risk planning and...

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using...

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.